DOWNLOAD Consumer Behavior 10th Edition by Leon Schiffman
TITLE: Consumer Behavior 10th Edition
Authors: Leon Schiffman, Leslie Kanuk
PDF format: 600 pages
Publisher: Prentice Hall; 10 edition (August 7, 2009)
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
Consumer Behavior 10th Edition